Costco’s bakery section is known for its oversized, surprisingly delicious desserts, and the latest addition – the Kirkland Signature Lemon Custard Pie – is already generating buzz. The 4.5-pound pie has quickly gained attention, with shoppers calling it a “must-try” and praising its creamy texture. But does it live up to the hype?
The Pie’s Key Features
Costco’s new pie features a flaky wheat crust filled with a rich lemon custard made from half-and-half, sugar, lemon juice, condensed milk, and eggs. It’s topped with whipped cream and sells for $18.99 in stores or slightly more online. The pie is positioned as an easy, crowd-pleasing dessert option for spring gatherings, fitting into Costco’s tradition of large-format, high-value baked goods.
Review: Flavor and Texture
The pie was sampled by a senior recipe editor who described the filling as “smooth and rich, with a mild, but not tart lemon flavor.” The whipped cream was seen as an aesthetic addition rather than a necessary component. The primary critique focused on the crust, which some reviewers found lacking in buttery flavor and firmness.
Despite the minor crust complaint, the pie’s size and price point make it a strong value for large groups. At 4.5 pounds, it’s designed to serve a crowd, offering a convenient and relatively affordable dessert solution.
Why This Matters
Costco’s consistent ability to create viral food moments through its bakery is notable. The company leverages social media trends – like the popularity of lemon-flavored desserts – and delivers products that generate organic hype. The pie’s success highlights how bulk retailers can compete in the dessert market by offering unique, large-scale options that appeal to both convenience and cost-conscious consumers.
Ultimately, Costco’s Lemon Custard Pie is a solid buy for those looking for an easy, crowd-pleasing dessert. Despite minor flaws in the crust, the pie’s size, flavor, and price make it a strong contender in the spring dessert market.
